Make-Room on West Green Road: The Billboard Series

The Billboard Series invites four artists/groups to exhibit on a disused billboard on West Green Road in Tottenham over an eight week period. The artists will be exploring ideas within their own work whilst responding to the context of the billboard and the site. The exhibition aims to engage residents, visitors and passersby with the work, offering an alternative to a commercial experience.

Billboard No. 4: Rosie Edwards
9 November – 22 November 2013


Rosie Edwards. 2013.

In 1802 Luke Howard, a Tottenham resident, wrote an essay entitled ‘On the Modification of Clouds’. In this essay (which was published in 1803) Howard proposed a novel and elegant nomenclature system for clouds, distinguishing three principle categories: Cirrus, Stratus and Cumulus.

His writings transformed the science of meteorology and his simple classification system, derived from Latin terminologies, is still in use today.

Cumulus clouds are a genus-type of low-level clouds. Their name comes from the Latin ‘Cumulo’ which means  ‘heap’ or ‘pile’.

Rosie’s sculptural installation ‘Cumulus’ draws on the Latin root of it’s nomenclature, offering a re-visualisation of its naming: A pile of white balloons is transformed through a simple process of accumulation, forming the shaggy ‘pile’ of a cloud-like carpet.

A flying carpet,
Unfixed and impermanent.

Howard lived at 7 Bruce Grove. Today there is an English Heritage blue plaque bearing his name and his enigmatic achievement: “Luke Howard, ‘Namer of Clouds’, lived and died here”.


Billboard No. 3: Robert Crosse
26 October – 8 November 2013RobCrosse1

Robert Crosse. 2013.

Taking inspiration from the world of model railways, Robert Crosse’s work depicts a wall of shelves, each containing a single model tree. The trees allude to both an attempt to control time and the desire to be in charge of the world around you.

Many thanks to Hornby who sponsored this work by providing the model trees.


Billboard No. 2: Pippa Connolly
12 October – 25 October 2013
fruitandvegStrawberries, bananas, onions and okra. West Green Road.
Pippa Connolly. 2013

Strawberries, bananas, onions and okra raining down on West Green Road – the image celebrates local traders and a busy street, a vibrant and fresh portrait of Tottenham.

Artist Pippa Connolly visited the Haringey Archives at Bruce Castle Museum for inspiration for her billboard image. The photograph she selected is the only colour print in the West Green Road photograph collection held at the Archives and was taken in 2002 by Deborah Hedgecock, Curator of Bruce Castle Museum. From her time at the Archives and visits to West Green Road, Pippa became particularly interested in the many shops selling fresh fruit and vegetables from around the world and was keen to celebrate them through her image. The produce used in the final image was all collected from the shops on West Green Road where the original photograph was taken. Pippa says:

Collecting fresh produce from the shops on West Green Road to use in my image, but also for a week of suppers, I received lots of advice and recipes from the shop keepers and their customers. Colour and ripeness dictated what I was choosing, but discussion with the people I met resulted in recipes specific to the origins of the produce and different ways in which it could be cooked and eaten, depending on its ripeness.

Many thanks to Deborah Hedgecock and the team at Bruce Castle Museum for their support in developing this work.

PippaGathering to view the billboard on 12th October.


Billboard No. 1: Peter Grove and Holly Board
28 September – 11 October 2013
Palm-TreePalm Tree, 2013.
Peter Grove and Holly Board. 2013

Tottenham, Victoria, Australia, zip code 3012 has a total population of 0 (2011 Australian census).

Tottenham 3012. A suburban island, 2.1 square kilometres in area, bound by major roads but with no way through its centre. One usually encounters it from the edge, passing along its periphery. For those who venture into its dead end roads a world of machinery, trucks, fencing, muddy pot holes, smells, dust, containers, tyre tracks, weeds and big skies appear.

With European exploration and settlement of Australia, new place names were created often disregarding existing aboriginal names. Tottenham, Victoria was very likely a transplanted name used by the early settlers and explorers to remind them of home. It is surely no coincidence that its name was chosen due to Tottenham, UK being characteristically a place of hard work, with many industries and factories inhabiting it. Such little information exists on Tottenham UK’s twin, in comparison to its immediate surrounding Melbourne suburbs. Does such a lack of information suggest an attitude of unimportance to this suburb, an unworthiness of having its history recorded? Could it be due to an absence of a population?

130927_MakeRoom_Billboard_002Photograph by Jack Hobhouse


Next up:
Rosie Edwards 9 – 22 November 2013